Through strategic development of expert articles and online press releases, our online PR service puts your name out there, ensuring that more journalists, reporters, and industry insiders know who your company is and what you do. In 2003, Vocus.com released a report about online newsrooms indicating that 92 percent of journalists go online to research stories. In fact, 81 percent say they search online daily. What does this mean for you and your website? If you don’t already have an online PR program in place, it means that you are missing priceless opportunities to get your company’s name in front of your single greatest public relations ally – the media.
When you purchase Medium Blue’s online PR service, we’ll work with your team of experts to develop a multi-tiered online public relations program that includes optimized online press releases and expert article distribution to promote your company on news engines and industry portals, as well as your own website. The online PR program can also be used in combination with our other services – search engine optimization and online conversion – as the Pinnacle Program to maximize the benefit of your online public relations strategy.
While online press releases are geared toward making journalists aware of your company, your first priority is probably to drive more customers to your website. The first key component to the success of your online PR program is to continually develop expert articles relating to your industry. We’ll work with your team to develop these articles and even provide copywriting resources at no extra charge should you need them. Then, we’ll use our industry contacts to get those articles put on industry websites and popular online portals. These articles will drive highly-targeted traffic to your website – prospects who have learned about your company on a third-party, non-biased site and already trust in your expertise. Why spend money on advertising when you can let the same expertise that makes your product offerings so great do the selling for you?
To make sure that your company is the first name that comes to mind when a reporter is looking for an industry expert for a story, we’ll help you craft several online press releases per month about your company and distribute them over PR Web, currently the largest newswire, which caters to small- and medium-sized companies and has over 65,000 news outlets. PR Web shares information with other online newswires, so you’ll get more bang for your buck. To see how our Online PR service, which includes online press releases and expert article distribution, could improve your online visibility, please contact us.