Jim Bird was just launching an important growth plan
for his B2B company, WorkLifeBalance.com, and he needed
to be noticed. The goal: To increase awareness of
Work-Life Balance as an HR concept and his firm as
the leader in enterprise-wide work-life solutions.
Bird began using various methods, including paid search
placement, to increase his company’s online
exposure, but he wasn’t getting the return on
investment he was hoping for.
Bird looked
to his respected business partners for vendor referrals
to increase his online marketing ROI, and their recommendations
led him Medium Blue’s search engine optimization
program, which came highly recommended and offered
the best balance of understanding and expertise to
suit his needs.
Medium Blue conducted extensive research to develop a plan to bring the most qualified, targeted traffic possible to WorkLifeBalance.com. Bird’s competitors were carefully monitored – and Medium Blue went after them when they violated the search engines’ terms of service, moving WorkLifeBalance.com even further up in rankings. As the campaign continued, Medium Blue regularly introduced new phrases and site pages based on market research, keeping the site high in the rankings and also increasing the scope of the business.
Over the course of WorkLifeBalance.com’s three
year (and counting!) campaign, the results have been
tremendous. Bird’s visitor conversion rates
have risen steadily, and search-referred traffic to
his site has risen by over 1000%. “Our return
on investment with Medium Blue is more than triple
anything we achieved with pay per click, direct mail,
or other prospecting sources,” says Bird. Today,
close to 80% of all visitors to WorkLifeBalance.com
come from the phrases targeted by Medium Blue.
Medium Blue’s ongoing support has been vital to the growth of WorkLifeBalance.com, says Bird. He notes, “The continued ability to work with Medium Blue to refine our target markets and phrases has allowed us to cut the length of our sales cycle and increase the average size of our sales. Plus, we have been able to expand our focus based on Medium Blue’s research into just what our customers are searching for.”
“I would highly recommend Medium Blue to companies
looking for a results-driven provider of search engine
marketing services,” says Bird. “The entire
team, from front-line people up to the CEO, provides
superb customer service. Medium Blue is the only vendor
I go out of my way to recommend.”