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WorkLifeBalance.com Grows Balance Sheet with SEO Campaign from Medium Blue
For WorkLifeBalance.com, a B2B company, embarking on an SEO campaign with Medium Blue was the strategy that worked best. As a result of the campaign, the company found itself at the top of the organic search results, and the founder became a recognized authority in his industry. Plus, Medium Blue was able to increase targeted website traffic, which helped WorkLifeBalance to increase its revenues.
Find Out More about How WorkLifeBalance Raised Its Profile in the Organic Search Results
Jim Bird was just launching an important growth plan for his B2B company, WorkLifeBalance.com, and he needed to be noticed. The goal: To increase awareness of Work-Life Balance as an HR concept and his firm as the leader in enterprise-wide work-life solutions. Bird began using various methods, including paid search placement, to increase his company’s online exposure, but he wasn’t getting the return on investment he was hoping for, nor was he seeing an increase in targeted website traffic from his efforts.
Bird looked to his respected business partners for vendor referrals to increase his online marketing ROI, and their recommendations led him to Medium Blue’s search engine optimization program, which came highly recommended and offered the best balance of understanding and expertise to suit his needs.
Medium Blue conducted extensive research to develop an SEO campaign to bring the most qualified, targeted traffic possible to WorkLifeBalance.com. Bird’s competitors were carefully monitored – and Medium Blue went after them when they violated the search engines’ terms of service, moving WorkLifeBalance.com even further up in the organic search results. As the SEO campaign continued, Medium Blue regularly introduced new phrases and site pages based on market research, keeping the site high in the organic search results and also increasing the scope of the business.
Over the course of WorkLifeBalance.com’s three year (and counting!) SEO campaign, the results have been tremendous. Bird’s visitor conversion rates have risen steadily, the site places highly in the organic search results on the major engines, and search-referred traffic to his site has risen by over 1000%. “Our return on investment with Medium Blue is more than triple anything we achieved with pay per click, direct mail, or other prospecting sources,” says Bird. Today, close to 80% of all visitors to WorkLifeBalance.com come from the phrases targeted by Medium Blue.
Medium Blue’s ongoing SEO campaign has been vital to the growth of WorkLifeBalance.com, says Bird. He notes, “The continued ability to work with Medium Blue to refine our target markets and phrases has allowed us to cut the length of our sales cycle and increase the average size of our sales. Plus, we have been able to expand our focus based on Medium Blue’s research into just what our customers are searching for.”
“I would highly recommend Medium Blue to companies looking for a results-driven provider of search engine marketing services,” says Bird. “The entire team, from front-line people up to the CEO, provides superb customer service. Medium Blue is the only vendor I go out of my way to recommend.”
Contact Medium Blue today to begin your own SEO campaign and start seeing results.
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