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If you are looking to increase
your online visibility, improve search engine rankings,
and bring more qualified prospects to your company’s
website, Medium Blue’s search engine optimization
program is the solution for you. Our SEO solution
will provide your organization with an organic SEO
solution that lays the groundwork for better visitor
conversion and ensures the long-term success of all
online marketing efforts.
In
Medium Blue’s search engine optimization program,
we first conduct research about your industry, your
company, and your target market to determine the keyphrases
most likely to drive qualified visitors to your website.
We then facilitate changes to your website that will
give you the best possible chance to improve search
engine rankings for these phrases, greatly increasing
the likelihood that whenever someone is looking for
a product or service your company offers, they’ll
find your website.
Find
out about available packages that include our search
engine optimization program.
We Do More Than Improve Search Engine Rankings:
The Four Phases of the Medium Blue SEO Solution
Medium Blue’s SEO solution
consists of four distinct phases: Research, Optimization,
Initial Launch, and Ongoing Management. All four phases
of this search engine optimization program can, of
course, help to improve search engine rankings. More
importantly, they are critical to allowing you to
get the most out of your investment in an organic
SEO solution.
Research
In the Research phase of your search engine optimization
program, we will conduct a detailed discovery to achieve
a full and thorough understanding of your overall
branding/marketing strategy. Using this information,
we will develop a portfolio of 25 search phrases that
will improve search engine rankings and make the greatest
contribution toward accomplishing your objectives
for the channel. Phrases will be evaluated and selected
according to:
- Campaign Objectives
- Relevancy
- Popularity
- Competitiveness
- Specificity
- Motivation of User
Once you are completely satisfied
with your keyphrase portfolio, we will benchmark your
site’s current performance and move on to the
Optimization portion of Medium Blue’s SEO solution.
Optimization
As an initial step in the Optimization phase of our
SEO solution, we will provide you with recommendations
that are critical to not only improve search engine
rankings but also to ensure that your site is in compliance
with the current guidelines of the major search engines.
Whenever possible, we will implement any necessary
website changes and assist with any technical issues
associated with your search engine optimization program.
We will then use your keyphrase
portfolio and marketing strategy to develop a step-by-step
optimization recommendations plan, including code,
architecture, copy, navigation, and linking structure,
which will all help to improve search engine rankings
overall.
Included in the cost of our search
engine optimization program is professional copywriting,
both on a program setup and on an ongoing basis. This
includes new web pages that are created for SEO purposes
and SEO recommendations requiring copy edits or rewrites.
We make this professional resource available to you
as part of our search engine optimization program
at no charge because it helps the program to move
along very efficiently when our resources are used.
However, we can work with any copywriter that you
designate should you already have a trusted, available
resource.
Initial Launch
As a part of our comprehensive search engine optimization
program, we will implement the recommendations and
copy for your approval on a test-bed site. Or, if
you prefer, we can hand this document off to the web
developer of your choice for implementation.
Once implementation is complete,
the next step in our SEO solution is to recommend
all current paid and non-paid opportunities with search
engines and directories that are in line with your
channel objectives and register with the programs
on your behalf. In addition to our standard list of
quality directories, we will undergo an extensive
effort to locate all industry specific directories
upon which to list your site and make the submissions
and requests on your behalf. These directories will
help to increase your site’s link popularity
and improve search engine rankings while also sending
you highly targeted traffic. This step, overlooked
in many a search engine optimization program, is critical
to the success of any serious SEO solution.
Ongoing Management
The process of improving the effectiveness of an organic
SEO solution is continual, and a good SEO solution
will always include continual expansion and management.
Once per quarter, our search engine optimization program
gives you the opportunity to expand your keyphrase
portfolio in order to further improve your search
engine rankings.
In this step of the search engine optimization program,
we will identify the types of keyphrases that have
helped to improve search engine rankings and that
are bringing you the most valuable visitors and recommend
similar phrases, while also giving you an opportunity
to address new marketing strategies or industry changes.
This greatly increases the value of the program over
time and keeps your site “fresh” in the
eyes of a search engine - a critical factor when looking
to improve search engine rankings. Medium Blue’s
SEO solution also continually improves your campaign
by researching additional industry-specific directories
where your site might be listed on a regular basis
and submitting your website on your behalf.
Monitoring and maintenance make up the other big
portion of our SEO solution. We’ll check the
progress of your search engine optimization program
on a monthly basis to evaluate campaign effectiveness,
ensure that we continue to improve search engine rankings,
and identify areas in need of fine-tuning.
On a quarterly basis, we will compare your progress
to that of your competitors based on data taken at
the beginning of the program. During the monitoring
phase, we will also report any of your competitors
who are violating the search engine terms of service,
which can drastically reduce the number of competitors
in the search engine arena and help to improve your
search engine rankings.
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Contact Us Now to See Results
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Recognition & Client Testimonials
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“The entire team, from front-line people up to the CEO, provides superb customer service. Medium Blue is the only vendor I go out of my way to recommend.”
Jim Bird, President, WorkLifeBalance.com
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“[Through Medium Blue’s services], the BrainAneurysm.com website is delivering potentially life-saving information to people the ASITN would never have been able to afford to reach with traditional print, television or PR campaigns.”
Eric Williams, Manager of Marketing Communications, Boston Scientific
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