If you are looking to increase your online visibility, improve search engine rankings, and bring more qualified prospects to your company’s website, Medium Blue’s search engine optimization program is the solution for you. Our SEO solution will provide your organization with an organic SEO solution that lays the groundwork for better visitor conversion and ensures the long-term success of all online marketing efforts.
In Medium Blue’s search engine optimization program, we first conduct research about your industry, your company, and your target market to determine the keyphrases most likely to drive qualified visitors to your website. We then facilitate changes to your website that will give you the best possible chance to improve search engine rankings for these phrases, greatly increasing the likelihood that whenever someone is looking for a product or service your company offers, they’ll find your website.
Find out about available packages that include our search engine optimization program.
Medium Blue’s SEO solution consists of four distinct phases: Research, Optimization, Initial Launch, and Ongoing Management. All four phases of this search engine optimization program can, of course, help to improve search engine rankings. More importantly, they are critical to allowing you to get the most out of your investment in an organic SEO solution.
Research
In the Research phase of your search engine optimization
program, we will conduct a detailed discovery to achieve
a full and thorough understanding of your overall
branding/marketing strategy. Using this information,
we will develop a portfolio of 25 search phrases that
will improve search engine rankings and make the greatest
contribution toward accomplishing your objectives
for the channel. Phrases will be evaluated and selected
according to:
Once you are completely satisfied with your keyphrase portfolio, we will benchmark your site’s current performance and move on to the Optimization portion of Medium Blue’s SEO solution.
Optimization
As an initial step in the Optimization phase of our
SEO solution, we will provide you with recommendations
that are critical to not only improve search engine
rankings but also to ensure that your site is in compliance
with the current guidelines of the major search engines.
Whenever possible, we will implement any necessary
website changes and assist with any technical issues
associated with your search engine optimization program.
We will then use your keyphrase portfolio and marketing strategy to develop a step-by-step optimization recommendations plan, including code, architecture, copy, navigation, and linking structure, which will all help to improve search engine rankings overall.
Included in the cost of our search engine optimization program is professional copywriting, both on a program setup and on an ongoing basis. This includes new web pages that are created for SEO purposes and SEO recommendations requiring copy edits or rewrites. We make this professional resource available to you as part of our search engine optimization program at no charge because it helps the program to move along very efficiently when our resources are used. However, we can work with any copywriter that you designate should you already have a trusted, available resource.
Initial Launch
As a part of our comprehensive search engine optimization
program, we will implement the recommendations and
copy for your approval on a test-bed site. Or, if
you prefer, we can hand this document off to the web
developer of your choice for implementation.
Once implementation is complete, the next step in our SEO solution is to recommend all current paid and non-paid opportunities with search engines and directories that are in line with your channel objectives and register with the programs on your behalf. In addition to our standard list of quality directories, we will undergo an extensive effort to locate all industry specific directories upon which to list your site and make the submissions and requests on your behalf. These directories will help to increase your site’s link popularity and improve search engine rankings while also sending you highly targeted traffic. This step, overlooked in many a search engine optimization program, is critical to the success of any serious SEO solution.
Ongoing Management
The process of improving the effectiveness of an organic
SEO solution is continual, and a good SEO solution
will always include continual expansion and management.
Once per quarter, our search engine optimization program
gives you the opportunity to expand your keyphrase
portfolio in order to further improve your search
engine rankings.
In this step of the search engine optimization program, we will identify the types of keyphrases that have helped to improve search engine rankings and that are bringing you the most valuable visitors and recommend similar phrases, while also giving you an opportunity to address new marketing strategies or industry changes. This greatly increases the value of the program over time and keeps your site “fresh” in the eyes of a search engine - a critical factor when looking to improve search engine rankings. Medium Blue’s SEO solution also continually improves your campaign by researching additional industry-specific directories where your site might be listed on a regular basis and submitting your website on your behalf.
Monitoring and maintenance make up the other big portion of our SEO solution. We’ll check the progress of your search engine optimization program on a monthly basis to evaluate campaign effectiveness, ensure that we continue to improve search engine rankings, and identify areas in need of fine-tuning.
On a quarterly basis, we will compare your progress to that of your competitors based on data taken at the beginning of the program. During the monitoring phase, we will also report any of your competitors who are violating the search engine terms of service, which can drastically reduce the number of competitors in the search engine arena and help to improve your search engine rankings.
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