If you’re not sure that better search engine placement is worth the investment, consider this: 85% of professional buyers go online during the purchasing process. What’s more, 83% find the vendor they eventually buy from online.* When someone searches online for your primary product or service offering, do your competitors have higher search engine placement? If so, you’re losing potential customers - most likely every day.
Better search engine placement gets your company out there in front of thousands of potential buyers who are actively searching for what you sell right now, and for a lower cost per lead than other online marketing channels. That’s why marketers gave SEO the highest ranking of any tactic – including e-mail marketing, banner ads, and paid search – in a recent ROI study by MarketingSherpa.**
Pay-per-click advertising is the only guaranteed way to get higher search engine placement instantly - but you’ll be better off in the long run if you can achieve effective SEO placement organically. While a pay-per-click campaign can be a profitable addition to any marketing plan, it is expensive in the long run, with a lower return on investment than organic SEO. Achieving higher search engine placement organically typically requires a larger upfront investment, but once the initial work is complete, you have a website that is bringing in larger and larger amounts of traffic all of the time. Pay-per-click traffic will never be free, and as soon as you stop paying, you lose your top spot.
If you need rankings immediately, go ahead and set aside a portion of your budget for a pay-per-click campaign, but investing in an organic SEO initiative is the most effective and affordable long-term solution. And you can’t go wrong with an award-winning SEO program from Medium Blue – just ask our happy clients!
Let us help you achieve better search engine placement.
*Source: SearchEngineWatch.com
**2007 Search Marketing Benchmark Guide