| |
home
/ resource library
/ search engine archives
/
august 2008 search engine news
What's New in Search - August 2008
Publicis to Buy Google's SEO Firm
The Publicis Groupe and Google have reached an agreement whereby Publicis will purchase Google's Performics search marketing business. Publicis stated that it was interested in acquiring the search marketing entity in order to strengthen its own nerve center, which focuses on creating new and different products and services. This sale is in accordance with Google's announcement after its own purchase of Doubleclick that the search engine would separate the two companies (Doubleclick and Performics) into separate search marketing and affiliate marketing entities.
Yahoo! and Google Respond to Congressional Privacy Inquiry
Yahoo! and Google have both made announcements this month in response to the Congressional Inquiry into their privacy practices. Yahoo! has released an opt-out option for its users, giving them a choice as to whether or not to receive customized advertising as part of its online experience. Google did not unveil any new products or privacy measures but did declare in its response to the Inquiry that the engine is deeply committed to protecting users' privacy and that Google would be open to any sort of uniform privacy protection law set forth by the FTC, including appropriate penalties for violators. The FTC has not yet made any comment about Yahoo! or Google's responses.
AOL to Split in Two
Time Warner has announced that by early next year, the conglomerate will be separating its AOL dial-up Internet and advertising business into two different entities. The company hopes that by splitting the dial-up and advertising sections of AOL, other companies will be more inclined to consider AOL for mergers or acquisitions and that recent lags in revenue will be remedied. There has been speculation that once AOL is split in two its advertising section would merge with Microsoft or Yahoo! and that EarthLink may be interested in acquiring the AOL dial-up business.
Yahoo! Launches Fire Eagle
Yahoo! released Fire Eagle this month, its new platform allowing users to manage information about their location while using the Internet. The new technology lets a given user decide how much, if any, information about his or her remote location is accessible to other users or applications. Location information is easily shared, hidden, or erased according to preference. In addition to providing added privacy, Fire Eagle may also be used to help friends, local services, etc. Fire Eagle is also useful for Web developers, who can use technology as a shortcut to creating geo-aware applications.
Previous
Search Engine News Archives
|
|
|
We've been rated top ten in Promotion World for four years running. |
Find out why by contacting us below |
|
