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In August 2003, in the middle of a nationwide recession,
Panel Systems Unlimited realized that they had to
act quickly to position themselves on the leading
edge of the recovery. As a company selling refurbished
office systems, Panel Systems knew that they could
use the Internet to get their name out to other businesses
that would be ready to buy when the economy picked
up again in the near future. With an ever-changing
inventory, the company’s marketing team recognized
that their print brochures would not have as much
versatility as their website, making Internet marketing
a major priority.
Scott Chapman, director of sales and marketing for
Panel Systems, was confident that search engine optimization
(SEO) would be the key to his company’s online
success. He was offered an inexpensive solution by
his web design firm, but he knew it wasn’t comprehensive
enough to meet his team’s goals. After conducting
extensive research and interviews, he chose Medium
Blue for the job.
Chapman notes, “The Medium
Blue team said all the right things for all the right
reasons, and everyone was so easy to work with. It’s
difficult to be looking at a service that is so abstract
– something you can’t hold or touch. Out
of all the vendors we spoke with, Medium Blue gave
us the best feeling that the team really knew what
they were doing.”
After a few months of work, Medium Blue had the Panel
Systems site ready for the search engines. The results
were remarkable: within the first year of the campaign,
Panel Systems achieved triple their online
sales goals and beat their initial ROI projections
for the project. Over time, Panel Systems’ search
engine visibility rose by more than 1,000 percent.
With the help of Medium Blue’s ongoing management,
these numbers continue to climb.
Since then, Panel Systems has found
that their great search engine rankings not only bring
them more leads and sales but also lend them credibility
in the eyes of searchers, enabling them to beat
out their major competitors easily for new
contracts. What’s more, Medium Blue’s
targeted approach to keyphrase research ensures that
the campaign attracts valuable prospects
that are ready to buy.
“Don’t even look around for another SEO
company. There’s no sense in it,” Chapman
says. “If you are busy – if you don’t
have time to spend looking at search engine optimization
companies, you don’t have time to babysit them
once you hire them, or you don’t have time to
do all the little things it takes to be successful
in the SEO game – it’s a no-brainer. Medium
Blue is the best.”
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“Coming directly out of our efforts with Medium Blue, we recently landed our single biggest account ever, which is a trend we are looking to continue. Our only regret is that we didn’t hire Medium Blue sooner.”
Director of Sales and Marketing, Well-Known Market Research Company
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“Our return on investment with Medium Blue is more than triple anything we achieved with pay per click, direct mail, or other prospecting sources.”
Jim Bird, President, WorkLifeBalance.com
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