In August 2003, in the middle of a nationwide recession,
Panel Systems Unlimited realized that they had to
act quickly to position themselves on the leading
edge of the recovery. As a company selling refurbished
office systems, Panel Systems knew that they could
use the Internet to get their name out to other businesses
that would be ready to buy when the economy picked
up again in the near future. With an ever-changing
inventory, the company’s marketing team recognized
that their print brochures would not have as much
versatility as their website, making Internet marketing
a major priority.
Scott Chapman, director of sales and marketing for
Panel Systems, was confident that search engine optimization
(SEO) would be the key to his company’s online
success. He was offered an inexpensive solution by
his web design firm, but he knew it wasn’t comprehensive
enough to meet his team’s goals. After conducting
extensive research and interviews, he chose Medium
Blue for the job.
Chapman notes, “The Medium Blue team said all the right things for all the right reasons, and everyone was so easy to work with. It’s difficult to be looking at a service that is so abstract – something you can’t hold or touch. Out of all the vendors we spoke with, Medium Blue gave us the best feeling that the team really knew what they were doing.”
After a few months of work, Medium Blue had the Panel
Systems site ready for the search engines. The results
were remarkable: within the first year of the campaign,
Panel Systems achieved triple their online
sales goals and beat their initial ROI projections
for the project. Over time, Panel Systems’ search
engine visibility rose by more than 1,000 percent.
With the help of Medium Blue’s ongoing management,
these numbers continue to climb.
Since then, Panel Systems has found that their great search engine rankings not only bring them more leads and sales but also lend them credibility in the eyes of searchers, enabling them to beat out their major competitors easily for new contracts. What’s more, Medium Blue’s targeted approach to keyphrase research ensures that the campaign attracts valuable prospects that are ready to buy.
“Don’t even look around for another SEO
company. There’s no sense in it,” Chapman
says. “If you are busy – if you don’t
have time to spend looking at search engine optimization
companies, you don’t have time to babysit them
once you hire them, or you don’t have time to
do all the little things it takes to be successful
in the SEO game – it’s a no-brainer. Medium
Blue is the best.”