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Building Aneurysm Awareness with Professional SEO a "No-Brainer" for Boston Scientific
Medium Blue’s professional SEO services offered extensive benefits to Boston Scientific and the American Society of Interventional and Therapeutic Neuroradiology (ASITN). Through an in-depth Internet marketing campaign, Boston Scientific was able to raise awareness for ASITN dramatically. Read on to find out how professional SEO firm Medium Blue delivered search optimization services with demonstrated ROI.
Learn More about Boston Scientific’s Internet Marketing Campaign with Medium Blue
In March of 2003, the American Society of Interventional and Therapeutic Neuroradiology (ASITN) needed a cost-effective way to raise awareness among patients and clinicians about endovascular coiling, a relatively unknown, non-invasive procedure to treat brain aneurysms. The goal: Generate demand for the new procedure. The obstacle: Advertising to the general public would be prohibitively expensive, and identifying prospects for the procedure was virtually impossible using conventional outbound marketing tactics. Unsure about how to best address the problem, the ASITN approached Boston Scientific for financial and developmental support.
After examining the costs and success rates of alternative mediums, Boston Scientific determined that the best way to reach its target audience was online with an Internet marketing campaign. A trusted business partner urged the company to consult Medium Blue, a professional SEO firm that could be trusted to create a cost-effective Internet marketing campaign for Boston Scientific.
In conjunction with the development of the BrainAneurysm.com website, Medium Blue designed an intensive Internet marketing campaign to ensure dominant online visibility. Once the site was launched, an ongoing promotional effort in conjunction with the professional SEO services helped ensure the website established credibility and was considered an authority in the eyes of both search engines and consumers.
In less than one year after the start of the Internet marketing campaign, the website matured as the premier destination for information about brain aneurysms, their symptoms and, most importantly, their treatment options. The professional SEO firm’s involvement led to increased awareness among physicians, hospital administrators, and patients has resulted in a record number of endovascular coiling procedures. “The ASITN is now able to reach interested patients and clinicians, on a consistent basis, with comprehensive information about endovascular coiling,” states Eric Williams, Manager of Marketing Communications for Boston Scientific’s Neurovascular Group. “For less than the cost of a postage stamp per visitor, the BrainAneurysm.com website is delivering potentially life-saving information to people the ASITN would never have been able to afford to reach with traditional print, television or PR campaigns.”
“More and more, search engines are the predominant way people now seek information and advice about medical conditions,” offers Williams. He adds, “Successful search engine optimization is vital when competing for the mindshare of any online audience. Developing high-level presence takes discipline, specialized skills, and a long-term focus – all of which Medium Blue has consistently provided.”
Contact us today to learn what a professional SEO firm can do for your business.
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