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Initiating a Pay-Per-Click Campaign
An effective pay-per-click program consists of great management, great ad copy, and continual, competitive bidding on great keyphrases that target your industry. Initiating a pay-per-click campaign can be difficult, however, if you or your company does not have the time or SEM experience to manage these potential hurdles to achieving outstanding PPC results.
Most in-house PPC campaigns are mismanaged, usually by a marketing person who has no SEO background and twenty other “hats” to wear. Managing a large pay-per-click campaign can be a full-time job that requires specialized expertise – you need to identify not just keyphrases but the right keyphrases, the ones that bring in the perfect combination of traffic and quality leads. You also need to be able to write compelling ad copy, create unique landing pages, and test many different versions to find out which works best in terms of PPC results.
Great Management Means Better PPC Results
By using an agency that focuses on both SEO and PPC rather than keeping it all in-house or outsourcing each element of your Internet marketing campaign, you are able to reduce the amount of time wasted on separate negotiations with each company and work with a specialized team who understands the goals for your website. The benefit of having your PPC and SEO campaigns in one place is that we can look at how different keyphrases perform in the organic section versus the paid sections of the search listings and compare appropriately. One type of phrase might convert well for PPC visitors but poorly for organic visitors or vice versa. This allows us to know more about your traffic and focus our efforts in both areas on the keyphrases and campaign segments that work for that market.
To achieve the kind of PPC results you are looking for, we target both the big and small search engines, continually managing your ad copy, keyphrases, and conversion rates. We monitor your pay-per-click campaign performance on a weekly basis, making changes if needed. We work with you every step of the way to guarantee that you see the PPC results you need to get customers to take your desired point of action. And, of course, we don’t use the percentage of spend model – we calculate by man hours, saving you money in the long run. If you’re ready to see results from your pay-per-click campaign, contact Medium Blue for all the details on our effective management strategies.
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