By taking advantage of search engine marketing services from Medium Blue, Panel Systems Unlimited, which sells refurbished office systems, was able to increase sales and raise its profile in a cost-effective manner. Learn more about how considering alternative marketing tools led this company to create a successful online marketing strategy with Medium Blue.
In August 2003, in the middle of a nationwide recession, Panel Systems Unlimited realized that they had to act quickly to position themselves on the leading edge of the recovery. As a company selling refurbished office systems, Panel Systems knew that they could use an online marketing strategy to get their name out to other businesses that would be ready to buy when the economy picked up again in the near future. With an ever-changing inventory, the company’s marketing team recognized that their print brochures would not have as much versatility as their website, making an online marketing strategy a major priority.
Scott Chapman, director of sales and marketing for Panel Systems, was confident that incorporating search engine marketing services into his business would be the key to his company’s online success. He was offered an inexpensive solution by his web design firm, but he knew it wasn’t comprehensive enough to meet his team’s goals. After conducting extensive research and interviews, he chose Medium Blue to develop an online marketing strategy.
Chapman notes, “The Medium Blue team said all the right things for all the right reasons, and everyone was so easy to work with. It’s difficult to be looking at something like search engine marketing services – a concept that is so abstract and that is something you can’t hold or touch. Out of all the vendors we spoke with, Medium Blue gave us the best feeling that the team really knew what they were doing.”
After a few months of work, Medium Blue had the Panel Systems site ready for the search engines. The results of the search engine marketing services were remarkable: within the first year utilizing its alternative marketing tools, Panel Systems achieved triple their online sales goals and beat their initial ROI projections for the project. Over time, Panel Systems’ search engine visibility rose by more than 1,000 percent. With the help of Medium Blue’s ongoing search engine marketing services, these numbers continue to climb.
Since then, Panel Systems has found that the great search engine rankings from their online marketing strategy not only bring them more leads and sales but also lend them credibility in the eyes of searchers, enabling them to beat out their major competitors easily for new contracts. What’s more, Medium Blue’s targeted search engine marketing services and approach to keyphrase research ensures that the campaign attracts valuable prospects that are ready to buy.
“Don’t even look around for another SEO company. There’s no sense in it,” Chapman says. “If you are busy – if you don’t have time to spend looking for search engine marketing services, you don’t have time to babysit a firm once you hire them, or you don’t have time to do all the little things it takes to be successful in the SEO game – it’s a no-brainer. Medium Blue is the best.”