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Medium Blue Search Engine Marketing Begins Campaign for Sandals Resorts, Beaches Resorts, Grand Pineapple Beach Resorts & Island Routes Caribbean Adventure Tours Websites

Search Engine Optimization Company will Improve Search Engine Visibility and Website Conversion for Caribbean Resort Destinations and Tours Sites

ATLANTA, GA - January 25, 2011- Medium Blue Search Engine Marketing, an Atlanta-based search engine optimization company, announces a partnership with its newest client, Unique Vacations Ltd. - worldwide representative of several all-inclusive Caribbean resorts and tour sites including the Luxury Included® Sandals Resorts and Beaches Resorts. Unique Vacations Ltd. has hired Medium Blue to implement website conversion and SEO for its Caribbean portfolio including Sandals Resorts, Beaches Resorts, Grand Pineapple Beach Resorts, and Island Routes Caribbean Adventure Tours.

"We are excited to begin this relationship with Medium Blue and look forward to the search engine optimization and website conversion programs leading to increased online reservations," said Roger Seivright, VP of Information Technology of Unique Vacations, Ltd. "Our web presence is very important to us, so we are obviously highly selective with the vendors we choose to represent Sandals and our other resort destinations. We expect the campaign to be a large success."

Medium Blue's proven search engine marketing strategies will work in tandem with the brands' existing marketing campaigns to increase search-referred traffic based on visibility across major search engines, heighten the user experience through website conversion, and support fluidity leading to increased sales through comprehensive search engine optimization.

"We are tremendously excited to be working with a company as well known and respected as Unique Vacations, Ltd.," said Scott Buresh, CEO of Medium Blue Search Engine Marketing. “We see opportunities to expand upon the already impressive web presence of Sandals Resorts and the company's associated destinations, and also to improve the overall website usability across these sites. The net result of our efforts will be more sales originating from the sites and an improved visitor experience."

About Unique Vacations, Ltd

Unique Vacations, Ltd. is the worldwide representative of popular all-inclusive Caribbean beach resorts for families and couples, including the Luxury Included® Sandals Resorts, Beaches Resorts, Grand Pineapple Beach Resorts, and Island Routes Caribbean Adventure Tours. The company's tropical destinations have been honored with numerous travel awards, including Beaches Resorts' ongoing designation as "World's Leading Family All-Inclusive Resorts" for 13 years, and Sandals Resorts' recognition as the "Caribbean's Leading Hotel Brand" for 17 consecutive years and "World's Leading All-Inclusive Company" for 15 years. To learn more about Sandals Resorts and the company's other Caribbean destinations, please visit www.sandals.com.

About Medium Blue

Medium Blue Search Engine Marketing, an Atlanta search engine optimization company, was awarded a prestigious American Marketing Association award in both 2008 and 2010. Medium Blue's services include search engine optimization, website conversion, pay-per-click management, and online public relations. The company's experts in these areas are recognized leaders in the search engine marketing industry and have been featured in numerous publications, including Search Marketing Standard, Entrepreneur, Direct Marketing News, Business to Business, BtoB, Opportunity World, Internet Retailer, Atlanta Business Chronicle, Fortune Small Business, and Public Relations Tactics, and contributed to How to Build Your Own Web Site with Little or No Money: The Complete Guide for Business and Personal Use (Brown, 2010) and The Complete Guide to Google Advertising (Atlantic, 2008). Medium Blue services a national client base, including Oliver Wight Americas, the Atlanta Humane Society, and DeKalb Medical. Visit www.MediumBlue.com to find out more information.

 
 

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