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SEO Firm Medium Blue Announces New Mortgage Industry Client: Primary Capital Mortgage

Medium Blue Will Provide Search Engine Marketing Services for New Program Site

ATLANTA (April 5, 2006) – Medium Blue Search Engine Marketing, an Atlanta-based search engine optimization company, today announced the signing of its newest client, Primary Capital Mortgage, a leader in the mortgage industry. Primary Capital Mortgage will retain Medium Blue’s services to increase its website traffic and build new client relationships.

"We brought on board Medium Blue, a leading edge search engine marketing company, to drastically increase our visibility with our key target audience, community mortgage brokers," said George S. Phelps, Executive Managing Director for Primary Capital Mortgage. "Medium Blue's unique process and proven results give us confidence and name recognition as we expand and acquire new clients nationwide."

In part, Medium Blue will be performing search engine marketing for the website of Primary Capital Mortgage’s newest program for the mortgage industry, Mortgage in Motion. This site features an easy-to-use online mortgage application, as well as a connection to experts in the mortgage industry who are available to answer client questions.

“We’re very excited about beginning this partnership with industry leader Primary Capital Mortgage,” said Scott Buresh, president and CEO of Medium Blue Search Engine Marketing. “Their dedication to serving the mortgage industry with the creation of original products such as Mortgage in Motion is extremely impressive. We look forward to enhancing their profile on the Web and bringing them new leads while demonstrating our commitment to customer service.”

About Primary Capital Mortgage

Primary Capital Mortgage is a leading residential mortgage company headquartered in Atlanta. The company offers innovative products and services to the mortgage industry through three channels: wholesale lending, online mortgage program, and retail lending. Currently operating in 23 states, Primary Capital Mortgage closes over $1 billion in business annually.

About Medium Blue

Medium Blue Search Engine Marketing is a search engine marketing company servicing a national client base, including Boston Scientific, Callaway Gardens, Cirronet, and Vector Networks. Medium Blue’s services include search engine optimization, visitor conversion, and online public relations. The company’s experts in these areas are recognized industry leaders and have been featured in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB.com, and Search Engine Guide and contributed to Building Your Business with Google for Dummies (Wiley, 2004).

 

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“In just 60 days after launch, the number of visitors went up three times.... Visitors are browsing twice as many pages, and staying over twice as long, so we know that the message, layout, and content are relevant to our target audience. Now we're getting well-qualified leads to keep our sales people busy selling our big-ticket packages.”

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