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styling your copy for search engines AND visitors
Styling Your Copy for Search Engines AND Visitors
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Acme has been engaged in custom widget
manufacturing for over a decade. Widgets
have changed throughout the years, but our commitment
to quality and unprecedented customer service
has not. Every step of our time-tested process,
from instigation to implementation, is geared
toward your satisfaction. Widget
manufacturing is not just what we do-
it's how we live. It's the air we breathe.
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We would continue this process
for the rest of the copy on the page. Again, ideally
there would be 200 words or more in total.
The differences between the
original and new versions of this copy may be subtle,
but the differences in the search engine positions
between a site that uses these techniques and one
that does not is often substantial. It should be noted
that while it may be tempting to try to shoehorn keyphrases
into the site wherever possible, this defeats our
purpose. We may get more search engine traffic, but
our visitors will not be able to look past the disjointed,
unprofessional copy. Too many instances of the keyphrase
can also put us at risk of penalization from search
engines. The most important thing to remember when
styling body copy and headlines for search engines
is not to compromise the visitor experience.
© Medium Blue 2007
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