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Styling Your Copy for Search Engines AND Visitors

Acme has been engaged in custom widget manufacturing for over a decade. Widgets have changed throughout the years, but our commitment to quality and unprecedented customer service has not. Every step of our time-tested process, from instigation to implementation, is geared toward your satisfaction. Widget manufacturing is not just what we do- it's how we live. It's the air we breathe.

We would continue this process for the rest of the copy on the page. Again, ideally there would be 200 words or more in total.

The differences between the original and new versions of this copy may be subtle, but the differences in the search engine positions between a site that uses these techniques and one that does not is often substantial. It should be noted that while it may be tempting to try to shoehorn keyphrases into the site wherever possible, this defeats our purpose. We may get more search engine traffic, but our visitors will not be able to look past the disjointed, unprofessional copy. Too many instances of the keyphrase can also put us at risk of penalization from search engines. The most important thing to remember when styling body copy and headlines for search engines is not to compromise the visitor experience.

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