Medium Blue had one goal in mind: helping its neighbor, who just happened to be the city’s oldest non-profit animal welfare organization, increase its online presence. Working on a pro-bono basis, Medium Blue offered to optimize the Atlanta Humane Society site in order to increase website traffic and awareness through improvements in organic search, adoption numbers for dogs and cats, and the number of monetary donations and volunteers. In order to uncover the focus of their joint SEO campaign and online public relations efforts, Medium Blue collaborated with the AHS to chart a course of action to target the necessary audience and raise the public’s awareness about its various events.
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In an effort to increase both its website traffic and the number of qualified leads, Cbeyond, a leading provider of business-grade IT and communications services, decided to focus its online marketing tactics on paid search. The voice and data services company chose Medium Blue to assume management of its existing PPC campaign after a careful review of vendors, assured that the SEM firm could turn the tide and improve bottom line business results. Medium Blue initially inherited three markets – Denver, Dallas, and Chicago – before getting the green light for a full rollout across all markets. At that point, Cbeyond, then engaged with another SEM firm, was interested in seeing which firm offered the best return on its pay per click marketing spend. After delivering a dramatically higher ROI than the competition, Medium Blue was given control of each PPC campaign for all of Cbeyond.net’s markets just one month later.
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For WorkLifeBalance.com, a B2B company, embarking on an SEO campaign with Medium Blue was the strategy that worked best. As a result of the campaign, the company found itself at the top of the organic search results and the founder became a recognized authority in his industry. Plus, Medium Blue was able to increase targeted website traffic, which helped WorkLifeBalance to increase its revenues.
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Medium Blue’s professional SEO services offered extensive benefits to Boston Scientific and the American Society of Interventional and Therapeutic Neuroradiology (ASITN). Through an in-depth Internet marketing campaign, Boston Scientific was able to raise awareness for ASITN dramatically. Read on to find out how professional SEO firm Medium Blue delivered search optimization services with demonstrated ROI.
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As a small, relatively unknown company about to stand up against three larger and better-known competitors, Inviro Medical Devices knew it had to do something dramatic to get noticed. The infection control company had recently launched its innovative InviroSNAP! safety syringe, designed to reduce the risks of needlestick injuries to healthcare professionals. Inviro needed a way for key decision makers at hospitals, medical centers, and doctors’ offices to learn more about this valuable product – and to get the orders rolling in.
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