Yes, you read the title right.  My company recently performed extensive search engine optimization on a client website, and the results were staggering.  Within a month, organic search traffic had dropped by over 60%.  Inbound leads from organic search had dropped by over 50%.  And the client was absolutely thrilled with the results.

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As part of a comprehensive search engine optimization campaign, gaining inbound links to your website is critical. But what exactly does this entail, and how should you most effectively go about gaining these types of valuable links? When an arduous task presents itself, it is human nature to try to find a shortcut.  Sometimes, these shortcuts work, and the quality of the end result is not sacrificed.  But often, the shortcut either turns out to be a short-term fix or worse, it backfires, leaving you worse off than you were before.  And, in my experience, such is the case in regard to building quality inbound links to your website as part of your search engine optimization campaign.

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We are thrilled to announce our partnership with our newest client, Unique Vacations Ltd. – worldwide representative of several all-inclusive Caribbean resorts and tour sites including the Luxury Included® Sandals Resorts and Beaches Resorts.

Unique Vacations Ltd. has hired Medium Blue to implement website conversion and SEO for its Caribbean portfolio including Sandals Resorts, Beaches Resorts, Grand Pineapple Beach Resorts, and Island Routes Caribbean Adventure Tours.

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