Signs of Growing Future Opportunities in Mobile Search Marketing

1. Rising mobile search usage leads to growing visibility opportunities in local/map search.
2. Major search engines Google, Bing and Yahoo! collectively agree to support the www.schema.org webpage markup language for structured data.
3. Despite alliances, all three major search engines still compete for your data.

Put together the puzzle pieces of an expanding online market, new standards in search engine technology, and a clear division between how each search engine will pursue this mobile market to reveal a mobile SEO strategy for your website.  This article provides the data and rationale behind mobile search marketing. The goal is to provide optimally structured data to search engines — data that search engines compete to obtain and provide to an expanding mobile internet market.