Most companies tend to think that rankings and traffic are the only things that matter for SEO – as long as you rank #1 for your biggest industry buzz word, you’re on top, right? It is important to investigate the best converting keywords in your organic SEO campaign, because although having top rankings and high traffic is a good thing from an SEO perspective, it is not the only thing. After all, the point of search engine marketing (or any marketing at all) is to make more money for your company.

Experimenting with PPC

The best way to ensure that your organic SEO campaign has the highest conversion rate possible is to work from an existing PPC campaign for the same site. Engaging in a Pay-Per-Click campaign before starting an organic campaign is a great way to experiment with different keywords and determine which phrases will be best for organic search.

Finding Your Site’s Best Converting Keywords for your SEO campaign