Check out Medium Blue’s latest article about tracking offline leads. Here’s a quick summary to whet your appetite: Tracking the source of leads is a vital part of your marketing campaign. Unfortunately, when it comes to lead tracking, the majority of companies often fall into a less than ideal scenario where data analysis is an afterthought or impossible with their current CMS. In this two-part article, you’ll discover how to transform your SEM campaigns with help from your search engine marketing company and find out how to track leads with ease.