<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Blueprint: The Blog from Medium Blue &#187; Uncategorized</title>
	<atom:link href="http://www.mediumblue.com/blueprintblog/category/uncategorized/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mediumblue.com/blueprintblog</link>
	<description></description>
	<lastBuildDate>Tue, 10 Jan 2012 14:45:07 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Preventing SQL Injection Attacks and Other Security Breaches</title>
		<link>http://www.mediumblue.com/blueprintblog/preventing-sql-injection-attacks-security-breaches/</link>
		<comments>http://www.mediumblue.com/blueprintblog/preventing-sql-injection-attacks-security-breaches/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 14:55:04 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[sql injection attack]]></category>
		<category><![CDATA[sql injection attacks]]></category>

		<guid isPermaLink="false">http://www.mediumblue.com/blueprintblog/?p=168</guid>
		<description><![CDATA[Last week, hundreds of thousands of URLs were hit by a large-scale SQL injection attack that seemed to target sites at random. The attack works when HTML code is inserted into the database, which renders on the site’s pages and executes JavaScript code located on a remote server. This code then redirects the user to [...]]]></description>
			<content:encoded><![CDATA[<p>Last week, hundreds of thousands of URLs were hit by a large-scale SQL injection attack that seemed to target sites at random. The attack works when HTML code is inserted into the database, which renders on the site’s pages and executes JavaScript code located on a remote server. This code then redirects the user to a fake anti-virus site that then attempts to further compromise the user’s browser. The methodology of this assault actually is much closer in behavior to a cross-site scripting (XSS) attack, although it has been widely reported as a SQL injection attack. Another notable element is that the sites affected used a range of the most common server technologies (ASP, PHP, ColdFusion, JSP), so the exploit was not limited to a single coding language or server technology.</p>
<p><span id="more-168"></span>The wide scope of this attack begs the question of how developers and webmasters can prevent their own sites from falling victim to similar malicious strategies.</p>
<p>SQL injection attacks work by exploiting poorly-written database code to insert unwanted SQL into database queries in order to view, modify, or gain access to the database.</p>
<p>Cross-site scripting (XSS) attacks work a little differently because they typically don’t have to alter the SQL queries themselves. These attacks simply insert a snippet of JavaScript code into the text fields of the database that are then displayed somewhere on the website. Whenever pages with this malicious script are visited, the code executes and redirects the user. The goal of XSS attacks is to run some remote code or redirect the user to a spyware-infested website.</p>
<p>In both SQL injection attacks and XSS attacks, your susceptibility can be greatly lessened by proactively controlling any form of user-entered information and “sanitizing” your input. For example, by not allowing HTML code to be entered, filtering out certain dangerous characters, and HTML encoding text before inserting it into the database, you can eliminate many of the possible means of attack.</p>
<p>One of the simplest and most effective measures you can take is to make use of database parameters whenever making queries as they have built-in features to filter input and make variables database-safe. Almost all modern languages support parameterized queries, they eliminate much of the potential for error, and they are especially useful for preventing SQL injection attacks.</p>
<p>While it is important to filter input to prevent SQL injection attacks, it can also be beneficial to filter text that is being displayed to prevent XSS hacks. This can entail HTML encoding output or filtering for specific elements, such as hyperlinks or &lt;script&gt; tags (I have also seen image tags with an onerror attribute used for this same purpose).</p>
<p>Although none of these techniques are a magic bullet, a thoughtful combination of these will greatly increase your site’s defenses against SQL injection attacks and a variety of other common security threats.</p>
<p><strong>Resources:</strong></p>
<ul>
<li><a href="http://arstechnica.com/security/news/2011/03/massive-sql-injection-attack-making-the-rounds694k-urls-so-far.ars">http://arstechnica.com/security/news/2011/03/massive-sql-injection-attack-making-the-rounds694k-urls-so-far.ars</a></li>
<li><a href="http://www.net-security.org/secworld.php?id=10833">http://www.net-security.org/secworld.php?id=10833</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.mediumblue.com/blueprintblog/preventing-sql-injection-attacks-security-breaches/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hiring a Search Engine Optimization Company? Ask About a Pay-Per-Click Campaign as Proof of Concept</title>
		<link>http://www.mediumblue.com/blueprintblog/hiring-a-search-engine-optimization-company/</link>
		<comments>http://www.mediumblue.com/blueprintblog/hiring-a-search-engine-optimization-company/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 14:34:39 +0000</pubDate>
		<dc:creator>Taylor</dc:creator>
				<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[pay per click campaign]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.mediumblue.com/blueprintblog/?p=154</guid>
		<description><![CDATA[Scott wrote a really great article about using PPC as proof-of-concept for an SEO campaign:
There are generally two types of clients who seek out search engine marketing services – those who are new to the discipline and are researching various companies, and those who were unhappy with a previous SEO company and are now looking [...]]]></description>
			<content:encoded><![CDATA[<p><em>Scott wrote a really great article about using PPC as proof-of-concept for an SEO campaign:</em></p>
<blockquote><p>There are generally two types of clients who seek out search engine marketing services – those who are new to the discipline and are researching various companies, and those who were unhappy with a previous SEO company and are now looking to engage with the right vendor. Whatever your background or familiarity with SEO, it&#8217;s important to understand that while most good firms do require a contract for services, the firms that have the most confidence in their own abilities will  offer the chance to prove themselves to you by first providing a no-contract, introductory pay-per-click campaign.</p></blockquote>
<p><a href="http://www.promotionworld.com/se/articles/article/110318-Hiring-Search-Engine-Optimization-Company-Ask-Pay-Per-Click-Concept" target="_blank"><em>Click here to read the full article.</em></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mediumblue.com/blueprintblog/hiring-a-search-engine-optimization-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Medium Blue Search Engine Marketing Wins Prestigious American Marketing Association Award!</title>
		<link>http://www.mediumblue.com/blueprintblog/medium-blue-search-engine-marketing-wins-prestigious-american-marketing-association-award/</link>
		<comments>http://www.mediumblue.com/blueprintblog/medium-blue-search-engine-marketing-wins-prestigious-american-marketing-association-award/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 20:30:32 +0000</pubDate>
		<dc:creator>Taylor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mediumblue.com/blueprintblog/?p=45</guid>
		<description><![CDATA[So, this post is a bit overdue, but we&#8217;re pretty excited to have won an American Marketing Association award for our 2009 SEO campaign with the Atlanta Humane Society (AHS)!  Throughout the past year, Medium Blue worked with the AHS on a pro-bono basis, helping to raise awareness of its adoption and health clinic services [...]]]></description>
			<content:encoded><![CDATA[<p>So, this post is a bit overdue, but we&#8217;re pretty excited to have won an American Marketing Association award for our 2009 SEO campaign with the <a href="http://www.atlantahumane.org/" target="_blank">Atlanta Humane Society</a> (AHS)!  Throughout the past year, Medium Blue worked with the AHS on a pro-bono basis, helping to raise awareness of its adoption and health clinic services through a variety of search engine marketing initiatives, including search engine optimization, online public relations, and conversion.</p>
<p>Many of you know that the Medium Blue office is pet-friendly (check out our <a href="http://www.facebook.com/MediumBlue" target="_blank">Facebook Page</a> for pictures of our canine coworkers), and we love working with the AHS!</p>
<p>To read more about our award, <a href="http://www.mediumblue.com/newsroom/amy-award-win-ahs.html">click here</a>.</p>
<p style="text-align: center">
<div class="wp-caption aligncenter" style="width: 458px"><img class="    " src="http://img694.imageshack.us/img694/7296/dscn5383.jpg" alt="search engine marketing" width="448" height="336" /><p class="wp-caption-text">Amity Zvanut Lackey, Medium Blue&#39;s Director of Client Services (right), presenting the American Marketing Association AMY Award to our clients and friends at the Atlanta Humane Society: AHS Graphic Artist and Web Developer Teri French (center) and AHS Vice President of Development Cathy Sleva (left)</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.mediumblue.com/blueprintblog/medium-blue-search-engine-marketing-wins-prestigious-american-marketing-association-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PromotionWorld Names Medium Blue Search Engine Marketing the Number One SEO Company for July</title>
		<link>http://www.mediumblue.com/blueprintblog/promotionworld-names-medium-blue-search-engine-marketing-the-number-one-seo-company-for-july/</link>
		<comments>http://www.mediumblue.com/blueprintblog/promotionworld-names-medium-blue-search-engine-marketing-the-number-one-seo-company-for-july/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 22:22:42 +0000</pubDate>
		<dc:creator>Taylor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mediumblue.com/blueprintblog/?p=42</guid>
		<description><![CDATA[The  Techniques and Services of the Award-Winning Search Engine Optimization Company  Are Highlighted


ATLANTA, GA – July  27, 2010 – Medium Blue Search  Engine Marketing is pleased to announce that it was  named the number  one search engine optimization company by respected industry  resource  PromotionWorld for July 2010. [...]]]></description>
			<content:encoded><![CDATA[<h2><em>The  Techniques and Services of the Award-Winning Search Engine Optimization Company  Are Highlighted</em></h2>
<p><em><br />
</em></p>
<p><strong>ATLANTA, GA – July  27, 2010 </strong>– Medium Blue Search  Engine Marketing is pleased to announce that it was  named the number  one search engine optimization company by respected industry  resource  PromotionWorld for July 2010. After evaluating numerous SEO companies   in an independent study based on their services, package diversity,  overall  value, customer service, and website popularity, PromotionWorld  bestowed the  title on the award-winning Atlanta, Georgia based SEO  firm, the results of  which can be viewed <a href="http://www.promotionworld.com/201007top10SEOcompany.html" target="_blank">here</a>&#8230;</p>
<p><a href="http://www.mediumblue.com/newsroom/july2010-promotion-world.html">Click here to read the press release in full.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mediumblue.com/blueprintblog/promotionworld-names-medium-blue-search-engine-marketing-the-number-one-seo-company-for-july/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1</title>
		<link>http://www.mediumblue.com/blueprintblog/chasing-leads-offline-lead-tracking-in-sem-campaigns-pt-1/</link>
		<comments>http://www.mediumblue.com/blueprintblog/chasing-leads-offline-lead-tracking-in-sem-campaigns-pt-1/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 15:29:43 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[lead tracking]]></category>

		<guid isPermaLink="false">http://www.mediumblue.com/blueprintblog/?p=35</guid>
		<description><![CDATA[Check out Medium Blue&#8217;s latest article about tracking offline leads. Here&#8217;s a quick summary to whet your appetite: Tracking the source of leads is a vital part of your marketing campaign. Unfortunately, when it comes to lead tracking, the majority of companies often fall into a less than ideal scenario where data analysis is an [...]]]></description>
			<content:encoded><![CDATA[<p>Check out Medium Blue&#8217;s latest <a href="http://www.mediumblue.com/newsletters/sem-campaigns.html">article about tracking offline leads</a>. Here&#8217;s a quick summary to whet your appetite: Tracking the source of leads is a vital part of your marketing campaign. Unfortunately, when it comes to lead tracking, the majority of companies often fall into a less than ideal scenario where data analysis is an afterthought or impossible with their current CMS. In this two-part article, you&#8217;ll discover how to transform your SEM campaigns with help from your search engine marketing company and find out how to track leads with ease.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mediumblue.com/blueprintblog/chasing-leads-offline-lead-tracking-in-sem-campaigns-pt-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

