Last week, hundreds of thousands of URLs were hit by a large-scale SQL injection attack that seemed to target sites at random. The attack works when HTML code is inserted into the database, which renders on the site’s pages and executes JavaScript code located on a remote server. This code then redirects the user to a fake anti-virus site that then attempts to further compromise the user’s browser. The methodology of this assault actually is much closer in behavior to a cross-site scripting (XSS) attack, although it has been widely reported as a SQL injection attack. Another notable element is that the sites affected used a range of the most common server technologies (ASP, PHP, ColdFusion, JSP), so the exploit was not limited to a single coding language or server technology.

Scott wrote a really great article about using PPC as proof-of-concept for an SEO campaign:

There are generally two types of clients who seek out search engine marketing services – those who are new to the discipline and are researching various companies, and those who were unhappy with a previous SEO company and are now looking to engage with the right vendor. Whatever your background or familiarity with SEO, it’s important to understand that while most good firms do require a contract for services, the firms that have the most confidence in their own abilities will offer the chance to prove themselves to you by first providing a no-contract, introductory pay-per-click campaign.

Click here to read the full article.

So, this post is a bit overdue, but we’re pretty excited to have won an American Marketing Association award for our 2009 SEO campaign with the Atlanta Humane Society (AHS)!  Throughout the past year, Medium Blue worked with the AHS on a pro-bono basis, helping to raise awareness of its adoption and health clinic services through a variety of search engine marketing initiatives, including search engine optimization, online public relations, and conversion.

Many of you know that the Medium Blue office is pet-friendly (check out our Facebook Page for pictures of our canine coworkers), and we love working with the AHS!

To read more about our award, click here.

Amity Zvanut Lackey, Medium Blue's Director of Client Services (right), presenting the American Marketing Association AMY Award to our clients and friends at the Atlanta Humane Society: AHS Graphic Artist and Web Developer Teri French (center) and AHS Vice President of Development Cathy Sleva (left)

The Techniques and Services of the Award-Winning Search Engine Optimization Company Are Highlighted

ATLANTA, GA – July 27, 2010 – Medium Blue Search Engine Marketing is pleased to announce that it was named the number one search engine optimization company by respected industry resource PromotionWorld for July 2010. After evaluating numerous SEO companies in an independent study based on their services, package diversity, overall value, customer service, and website popularity, PromotionWorld bestowed the title on the award-winning Atlanta, Georgia based SEO firm, the results of which can be viewed here…

Click here to read the press release in full.

Check out Medium Blue’s latest article about tracking offline leads. Here’s a quick summary to whet your appetite: Tracking the source of leads is a vital part of your marketing campaign. Unfortunately, when it comes to lead tracking, the majority of companies often fall into a less than ideal scenario where data analysis is an afterthought or impossible with their current CMS. In this two-part article, you’ll discover how to transform your SEM campaigns with help from your search engine marketing company and find out how to track leads with ease.