Signs of Growing Future Opportunities in Mobile Search Marketing

1. Rising mobile search usage leads to growing visibility opportunities in local/map search.
2. Major search engines Google, Bing and Yahoo! collectively agree to support the www.schema.org webpage markup language for structured data.
3. Despite alliances, all three major search engines still compete for your data.

Put together the puzzle pieces of an expanding online market, new standards in search engine technology, and a clear division between how each search engine will pursue this mobile market to reveal a mobile SEO strategy for your website.  This article provides the data and rationale behind mobile search marketing. The goal is to provide optimally structured data to search engines — data that search engines compete to obtain and provide to an expanding mobile internet market.

Our CEO, Scott Buresh, contributed to a Direct Marketing News article about analytics strategies, methods and tools.  Check bossman out!

When implementing a comprehensive web analytics system, the ultimate goal is to figure out which of your online marketing campaigns are providing the best ROI, notes Scott Buresh, CEO of search marketing firm Medium Blue. But what happens when the website visitor calls to get into your sales pipeline instead?

Existing web analytics, when used in a lead generation application, are based entirely upon on-site behavior. This means that it is easy to track where any particular lead came from – whether from organic search, banner ad, PPC or the referring site, but is only accurate if the entire lead generation cycle is completed online, notes Buresh…

To read the article in full, click here.

SEM Company Remembers a Decade of SEO Campaigns, Awards, and Recognitions

ATLANTA, GA – June 21, 2010 – For Medium Blue Search Engine Marketing, 2010 is more than just another year of successful SEM campaigns – it also marks the company’s ten year anniversary. Back in 2000, the newly established SEM company began with no more than $1,000 in the till and a business license in hand. For the first two years, work was done from employees’ homes, but operations were eventually relocated to a spacious, converted warehouse in Midtown…

click here to read the press release in full

Google’s plan to establish the world’s largest online digital library and bookstore has prompted several parties to file last minute oppositions to the legal settlement allowing the company to do so. American companies such as Yahoo!, Microsoft and Amazon as well as several authors, publishers and copyright holders represented by the European Commission are all coming forward to voice their objections to an agreement that could potentially grant Google a monopoly on the competition for the availability and sale of millions of out-of-print books as well as price-setting power for those books. Despite the large benefit it would provide for readers and authors, disputes claiming a lack of privacy protection are currently being investigated by the Justice Department.