So, this post is a bit overdue, but we’re pretty excited to have won an American Marketing Association award for our 2009 SEO campaign with the Atlanta Humane Society (AHS)!  Throughout the past year, Medium Blue worked with the AHS on a pro-bono basis, helping to raise awareness of its adoption and health clinic services through a variety of search engine marketing initiatives, including search engine optimization, online public relations, and conversion.

Many of you know that the Medium Blue office is pet-friendly (check out our Facebook Page for pictures of our canine coworkers), and we love working with the AHS!

To read more about our award, click here.

Amity Zvanut Lackey, Medium Blue's Director of Client Services (right), presenting the American Marketing Association AMY Award to our clients and friends at the Atlanta Humane Society: AHS Graphic Artist and Web Developer Teri French (center) and AHS Vice President of Development Cathy Sleva (left)

The Techniques and Services of the Award-Winning Search Engine Optimization Company Are Highlighted

ATLANTA, GA – July 27, 2010 – Medium Blue Search Engine Marketing is pleased to announce that it was named the number one search engine optimization company by respected industry resource PromotionWorld for July 2010. After evaluating numerous SEO companies in an independent study based on their services, package diversity, overall value, customer service, and website popularity, PromotionWorld bestowed the title on the award-winning Atlanta, Georgia based SEO firm, the results of which can be viewed here…

Click here to read the press release in full.

SEM Company Remembers a Decade of SEO Campaigns, Awards, and Recognitions

ATLANTA, GA – June 21, 2010 – For Medium Blue Search Engine Marketing, 2010 is more than just another year of successful SEM campaigns – it also marks the company’s ten year anniversary. Back in 2000, the newly established SEM company began with no more than $1,000 in the till and a business license in hand. For the first two years, work was done from employees’ homes, but operations were eventually relocated to a spacious, converted warehouse in Midtown…

click here to read the press release in full

Check out Medium Blue’s latest article about tracking offline leads. Here’s a quick summary to whet your appetite: Tracking the source of leads is a vital part of your marketing campaign. Unfortunately, when it comes to lead tracking, the majority of companies often fall into a less than ideal scenario where data analysis is an afterthought or impossible with their current CMS. In this two-part article, you’ll discover how to transform your SEM campaigns with help from your search engine marketing company and find out how to track leads with ease.

Google’s plan to establish the world’s largest online digital library and bookstore has prompted several parties to file last minute oppositions to the legal settlement allowing the company to do so. American companies such as Yahoo!, Microsoft and Amazon as well as several authors, publishers and copyright holders represented by the European Commission are all coming forward to voice their objections to an agreement that could potentially grant Google a monopoly on the competition for the availability and sale of millions of out-of-print books as well as price-setting power for those books. Despite the large benefit it would provide for readers and authors, disputes claiming a lack of privacy protection are currently being investigated by the Justice Department.