“[Through Medium Blue’s services], the BrainAneurysm.com website is delivering potentially life-saving information to people the ASITN would never have been able to afford to reach with traditional print, television or PR campaigns.”

Eric Williams, Manager of Marketing Communications, Boston Scientific
“In just 60 days after launch, the number of visitors went up three times.... Visitors are browsing twice as many pages, and staying over twice as long, so we know that the message, layout, and content are relevant to our target audience. Now we're getting well-qualified leads to keep our sales people busy selling our big-ticket packages.”

Tom Foss, President, Hill & Foss
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Internet Marketing Articles from Medium Blue

Every month, we send out original internet marketing articles to our growing newsletter subscriber base. The specific topics can vary widely, but all have to do with improving your internet presence and realizing a greater return on your internet investment. Sign up for our monthly e-newsletter.

All of our internet marketing articles are archived here for your convenience. If you have a topic that you would like to see us discuss in a future newsletter, please let us know. We are constantly striving to better address the needs and interests of our readers.

Some of these may seem familiar. That's because many of these internet marketing articles have appeared on highly regarded sites such as ZDNet, MarketingProfs, About.com, SiteProNews, DarwinMag, Search Engine Guide, PromotionData, WebProNews, and many more.

Also, please bear in mind that none of these internet marketing articles are intended to be comprehensive, and most only represent one aspect of their respective topic. A successful internet marketing campaign takes a disciplined approach based upon proven techniques, many of which are learned from experience. If you are interested in learning more about how Medium Blue can help you with your internet presence, please contact us.

About Organic/Natural SEO
Organic Search Engine Optimization vs. Pay-Per-Click
Natural Search Engine Results- The Great Equalizer
Organic SEO – What Does it Really Mean?

Ethical SEO
Systematic Theft: One Search Engine Optimization Company’s “Nasty Surprise”
Your SEO Service, Ethical SEO, and Competitor Monitoring
Leprechaun Repellant and Guaranteed SEO Companies - the Disturbing Link

Outsourcing SEO: Versus In-house, How to choose an SEO Company
Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
Sam's Club Wants to Be Your Search Engine Optimization Company – Should You Let It?
Brand New Websites: A Search Engine Optimization Company Perspective
The True Cost of an In-House SEO Campaign: Why an SEO Firm Can Increase Your ROI
Investing in Pay Per Click Marketing or Search Engine Optimization - a Company Decision
Don't Sabotage Your Search Engine Optimization Company
Questions to Ask Your Potential Search Engine Optimization Company: Part One
Questions to Ask Your Potential Search Engine Optimization Company: Part Two
Questions to Ask Your Potential Search Engine Optimization Company: Part Three
Selecting a Search Engine Optimization Company
Are You Ready To Hire a Search Engine Optimization Firm?
Professional SEO: Hand Off to Bob or Outsource the Job?
Expert Search Engine Optimization: Is Ongoing Management Needed?
SEO: The True Cost of Doing It Wrong

Search Engine Marketing, General
What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Your Search Engine Optimization Company and Branding Strategy
Search Engines - Adversaries or Partners?
The Myth of Rankings - Beyond Search Engine Optimization
The Holistic Approach to Search Engine Marketing
Are Your Search Engine Rankings At Risk?
Wading Through The Search Engine Myths
Professional SEO in Your Marketing Mix – Convincing Your Company
Business to Business Marketing on Search Engines - a Largely Untapped Marketing Tool

SEO & Your Marketing Plan
Does Your Search Engine Optimization Company Understand Your Marketing Strategy?
Your Internal Departments and Your SEO Firm - A Play in Five Acts

Trends
Local Search Engine Optimization - Revisited
Ask.com Search Engine - A Brief History
Microsoft and Yahoo!, Search Engine Partners? How Mergers and Acquisitions May Change the Search Engine Playing Field – and Where Google Comes In
Google's Paid Search vs. Organic Results – A Rickety Wall of Separation
Current and Future Search Trends: What the Top Internet Search Engines Are Doing
A Slippery Slope: Google Owns a Search Engine Optimization Company
Personalized Search – All’s Well or Orwell?
Search Engine Optimization for Universal Search - Back to Square One?
Search Engine Marketing Services and Firms: Trends & Predictions

Search Engine Marketing - How-To
Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know
All Search Engines Love Spiders: How Meta Commands Can Help You Love Them Too
Website Creation and the Eye of the Spider
The Value of a Resource Library for Your Website
Website Analysis: Will Search Engines Give You Rank?
Search Engine Keyphrases and the Power of the Modifier
Search Engine Keywords, Terms, and Phrases
Four Tips To Increase Search Engine Ranking
High Search Engine Rankings - Long-Term Techniques
Monitoring Your Search Engine Positions
Website Evaluation - Eight Tips

Website Conversion
Customer Personas: Who Is Your Website Talking to?
Website Conversion: Meet Your New Sales Rep
Addressing the Search Term
Writing for Search Engines AND Visitors
Writing for the Web - Effective Web Site Copy

Q&A with Industry Experts
Interview with Mel Strocen of Jayde Online
Interview with Wordtracker Founder Andy Mindel
Interview with Building Your Business with Google Author Brad Hill

Internet Marketing (General)
Behavior-Based Internet Advertising: Who Is Watching You?
Five Simple Internet Marketing Techniques
Five Internet Marketing Strategies
Achieving Website Goals With Multiple Departments
Increasing Online Sales Leads Using Traditional Methods
Evaluating Your Web Site Performance

Online PR
Current and Future Search Trends: What the Top Internet Search Engines Are Doing

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